The popular colors of 2023 come out: finally it's the turn of pitaya and strawberry bear to dominate the world!

Every December, the authoritative color agency Pantone will publish the annual representative colors of the next year.

A few days ago, these experts finally worked out the most influential popular color in 2023, Vivi Magenta, which is magenta.

As for why magenta was chosen as the representative color of the new year, Pantone's executive director said:

"Magenta symbolizes an idea of regaining a foothold and maintaining confidence."

"I hope that all people can draw inspiration from nature and real things to arouse the power of nature."

"I hope that the rich and full magenta will bring us back to the strong power of life and heart, as well as the original enthusiasm in 2023.

The expert is worthy of being an expert. He can not only distinguish the colorful black and the colorful white, but also give the common color of the dragon fruit the meaning of "I can't understand what I'm talking about even if the state is not high".

But one thing to say is that magenta can be selected from a variety of colors, not only because it looks pleasing to the eye, but also because this vibrant, happy and confident red will have an impact on the current 50 degree gray color system——

According to the Guardian, Ikea, Apple and other business giants have exported monochrome minimalist aesthetics to the world in an all pervasive way, which has led to the trend of color saturation from interior design to clothing matching in the past 15 years.

As the "unconventional red in the unconventional era", magenta may be a new power signal, encouraging us to explore more possibilities to break through the future.

Bright but not provocative magenta has long been carried to magazines and red carpets by the fashion circle of the Spring River Plumbing Duck Prophet.

Lopez also appeared on the cover of Vogue wearing Valentino's Gao Ding.

Loewe, GUCCI and other famous ready to wear shows have successively used magenta.

It can be predicted that the window and wardrobe in 2023 will be occupied by magenta.

Since 2000, Pantone has been tirelessly searching for a color that can capture the spirit and emotion of the times as the annual popular color.

Now, with a flick of the finger for more than 20 years, you can still feel the pulse of time when looking back at the popular colors in the past.

2012

Tango orange is a kind of exotic, very friendly and not afraid of threats.

It turns out that ten years ago, people like to wear gorgeous and exaggerated colors to the street.

If you judge with today's eyes, you may think that the orange color in a large area is either black or earth.

But in those days, young people were full of energy and drive.

2013

Emerald green is a balanced, harmonious, energetic and inspiring color.

From tango orange to emerald green, the color changes from warm to cold, but the bright and full green is very eye-catching.

Bold splicing and color contrast were the mainstream aesthetic in those years.

At that time, no one thought it was fancy to wear a palette.

2014

Orchid purple is a charming, magical and slightly mysterious color.

The popular color of this year began to weaken the arrogance of the previous two years and turned to a gentle and soft style.

As sweet as candy, orchid purple retains the sexy and mysterious of purple in lightness.

2015

Masala wine red symbolizes confidence and perseverance.

Finally came the year dominated by the famous "aunt color".

The color is dark, mixed with "earth color" wine red, which is loved and sought after by the imperial sisters.

The air is full and elegant, calm but high profile, and exudes the charm of mature women everywhere.

2016

Tranquil blue and crystal powder enable people to maintain balance in a chaotic world

Due to the onset of selection difficulties, Pantone selected two colors as the annual colors for the first time.

This is also the most girly and sweet pop color. No matter how popular it is, few people will find fault with it.

Pink and blue often remind people of macarons, bouquets, ice cream and weddings, these beautiful things.

That year, the world ruled by the light pink and blue became soft, quiet and ethereal.

2017

Vegetation represents our enthusiasm to seek the connection between nature, others and other larger goals.

Different from the thick and plain emerald green in 2013, this year's green is a fresh, vibrant and joyful color.

Green is easy to remind people of the spring when everything recovers. It is also more comfortable to see it when you are in a bad mood.

But green is very difficult to wear, which is especially suitable as a finishing touch.

2018

UV light is creative and imaginative and will illuminate the coming changes.

As the saying goes, red is better than purple.

Purple, known as rich color, has always been difficult to control and has become a challenge to the color sensitivity of bloggers.

It has a rebellious, psychedelic and gorgeous flavor when it is connected with the terms of universe, space and mystery.

2019

Coral orange symbolizes the human instinct of pursuing positive optimistic attitude and happiness.

Fashion is a circle. The last time to use orange as the popular color was in 2012.

It is not as thick and strong as the tango orange. The coral orange is red with pink, and the orange with gray, which is lively and playful.

That year, Apple launched an iPhone XR with a similar color. What about headphones?

At that time, no one knew that such warm, cheerful and energetic colors were the most colorful memories in the coming years.

2020

Classic Blue reflects people's desire for stability and confidence.

At the end of 2019, Pantone chose Classic Blue as the representative color of 2020 for the following reasons:

"We live in an era that needs trust and belief. The year 2020 will usher in a new era. Classic Blue can bring peace and tranquility to the spirit."

I don't know whether it is coincidence or foresight. Shulang's clean blue indeed contains many boring emotions like the sea.

The deep and stable blue is reassuring and thought-provoking.

2021

Bright yellow and extreme grey highlight how different elements can support each other together, which is a combination of dreams to bring hope, and conveys a sense of unswerving happiness.

Since the double popular colors in 2016, Pantone has chosen two colors as the representative colors again this year.

The extreme gray is like the color of stones on the beach. After being polished by wind, frost, rain and snow, it remains unchanged and silently calms people.

Bright yellow is as brilliant as the sun, full of enthusiasm and enthusiasm, representing people's pursuit of vitality.

Two seemingly conflicting but mutually integrated colors imply that no amount of uncertainty in the future can be overcome.

2022

Changchun flower blue symbolizes the future. We should bravely welcome all kinds of possibilities, keep curiosity and imagination, and create our own brilliance.

In the past, Pantone selected the representative colors from the known color cards, but Changchun blue is a new color they created for the first time to interpret the innovation and transformation taking place in the world.

No matter whether the color can represent 2022, the significance of the creation process is greater than the color itself.

Changchun blue is the happiest and warmest color among all blue tones.

I wonder if it has made you feel cured and comforted in this earth shaking year?

Looking at the change of color in the past decade, it is like reading a flowing book. With the speed of fashion updating, even the illusory words like "vicissitudes of life" and "white clouds and dogs" have become concrete. Some people always say that fashion is a cycle, and what is popular now is nothing more than what was popular in the past.

In fact, this statement is not correct. Today's retro things are also innovative, such as tango orange and coral orange, emerald green and vegetation green. Although they are similar, they are also marked by time.

And we can touch the temperature of the times and see the marks left by history in the gap of time passing year by year only by constantly advancing.